Well, maybe it's the future of marketing… and maybe it's only loosely referred to as "marketing." I guess it depends on your point of view. McDonald's has launched a farewell tour for the McRib sandwich. The website at mcrib.com comes complete with a petition to save the McRib (ready for this - sponsored by the Boneless Pig Farmer's Association of America), activities, and a kitschy gallery of "candid" (wink, wink, nudge, nudge) photos. I'm not sure it will catch on as strong as the Burger King "Subservient Chicken" or the Coors "Monster Outreach" program, but it's proof positive that viral marketing is alive and well. Now you have it too.

Dutch@TheWorxGroup.com